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PR Agency Desk

Public relations and communications agencies

Clients, campaigns, a media contact book, pitches and earned coverage for a PR agency.

AgenciesMedia and creatorsprmedia relationspitchingcoverage
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PR Agency Desk

The agency's media desk in one place: clients, the news moments you are pitching, a contact book of journalists, every pitch with its follow-up date and the coverage it earned. Open the Dashboard on Monday, work pitches that need a follow-up, and log each piece of coverage the day it runs.

Dashboard

Writing a pitch that gets read

Keeping the media list honest

Coverage reporting for clients

News day runbook

Clients

The organizations the agency represents, with retainer and ownership.

Clients
ClientStatusSectorMonthly fee (USD)Contact emailClient sinceAccount lead
Larkspur AnalyticsActiveSoftware$6,500press@larkspuranalytics.netOct 3, 2025Rafael Quintanilla
Honeycomb KitchensActiveFood and drink$4,200hello@honeycombkitchens.netMar 22, 2026Everett Lund
Westbrook Community ClinicActiveHealthcare$3,500comms@westbrookclinic.netJun 5, 2025Rafael Quintanilla
Ledgerwise PaymentsActiveFinancial technology$8,000media@ledgerwisepay.netJul 20, 2026Delphine Marchetti-Oyelaran
Riverbend Food BankOn holdNonprofit$1,800info@riverbendfoodbank.netJan 16, 2025Everett Lund
Brightleaf Tea CompanyProspectConsumer goods—marketing@brightleaftea.net—Delphine Marchetti-Oyelaran
Torchlight LearningEndedSoftware$5,000press@torchlightlearn.netAug 9, 2024Rafael Quintanilla

Campaigns

Each news moment the agency pitches, from planning to wrap-up.

Campaigns
CampaignStatusKindPitching startsNews dateClientLead
Larkspur forecasting launchLiveProduct launchSep 28, 2026Oct 15, 2026Larkspur AnalyticsSoo-jin Petrakis
Larkspur customer data studyPitchingThought leadershipOct 13, 2026Oct 27, 2026Larkspur AnalyticsSoo-jin Petrakis
Honeycomb second location openingPitchingEventOct 10, 2026Oct 24, 2026Honeycomb KitchensEverett Lund
Honeycomb summer menu previewPlanningProduct launchOct 30, 2026Nov 17, 2026Honeycomb KitchensEverett Lund
Westbrook flu clinic driveLiveEventSep 18, 2026Oct 4, 2026Westbrook Community ClinicRafael Quintanilla
Ledgerwise Series B announcementPitchingFunding newsOct 12, 2026Oct 22, 2026Ledgerwise PaymentsRafael Quintanilla
Ledgerwise fraud trends briefingPlanningThought leadershipOct 25, 2026Nov 8, 2026Ledgerwise PaymentsSoo-jin Petrakis
Riverbend winter appealWrappedEventJun 20, 2026Aug 9, 2026Riverbend Food BankEverett Lund

Media contacts

Journalists, editors and producers the agency pitches.

Media contacts
JournalistOutletBeatEmailRelationshipLast contactedRelationship owner
Petra LindholmCascade Business LedgerBusinessplindholm@cascadeledger.netWarmOct 6, 2026Soo-jin Petrakis
Idris BellamyNorthern Tech WireTechnologyidris@northerntechwire.netFriendlyOct 14, 2026Soo-jin Petrakis
Calista EverhartMetro Table MagazineFoodcalista@metrotable.netWarmSep 28, 2026Everett Lund
Gideon OkaforHeartland Health JournalHealthgokafor@heartlandhealth.netColdJul 20, 2026Rafael Quintanilla
Thalia BrandvoldTwin Cities DailyLocal newstbrandvold@tcdaily.netFriendlyOct 12, 2026Soo-jin Petrakis
Marcus TeodorescuPayments QuarterlyTrade pressmarcus@paymentsquarterly.netWarmOct 15, 2026Rafael Quintanilla
Rosalind AchterbergPrairie Public RadioLocal newsrachterberg@prairiepublic.netColdMay 21, 2026Everett Lund
Dev RanganathanVenture LedgerBusinessdev@ventureledger.netWarmOct 10, 2026Rafael Quintanilla

1 more rows

Pitches

Each pitch sent to a journalist for a campaign, with its follow-up date.

Pitches
PitchStatusCampaignJournalistSentFollow up onCovered on
Larkspur launch to Northern Tech WireCoveredLarkspur forecasting launchIdris BellamySep 30, 2026Oct 6, 2026Oct 6, 2026
Larkspur launch to Cascade Business LedgerRepliedLarkspur forecasting launchPetra LindholmOct 1, 2026Oct 8, 2026—
Larkspur study to Venture LedgerSentLarkspur customer data studyDev RanganathanOct 14, 2026Oct 19, 2026—
Larkspur study to Cascade Business LedgerDraftLarkspur customer data studyPetra Lindholm—Oct 20, 2026—
Honeycomb opening to Metro TableSentHoneycomb second location openingCalista EverhartOct 13, 2026Oct 14, 2026—
Honeycomb opening to Kitchen & CellarRepliedHoneycomb second location openingAnnika SorensenOct 12, 2026Oct 21, 2026—
Honeycomb opening to Twin Cities DailySentHoneycomb second location openingThalia BrandvoldOct 11, 2026Oct 17, 2026—
Westbrook drive to Twin Cities DailyCoveredWestbrook flu clinic driveThalia BrandvoldSep 20, 2026Sep 26, 2026Sep 26, 2026

4 more rows

Coverage

Every earned mention, with outlet, reach and tone.

Coverage
HeadlineOutletPublishedEstimated reachToneLinkCampaign
Larkspur unveils forecasting engine for retailersNorthern Tech WireOct 6, 2026210,000Positivehttps://northerntechwire.net/larkspur-forecastingLarkspur forecasting launch
The software trying to end stockoutsCascade Business LedgerOct 9, 2026340,000Positivehttps://cascadeledger.net/stockoutsLarkspur forecasting launch
Free flu shots return to Westbrook this weekTwin Cities DailySep 26, 2026180,000Positivehttps://tcdaily.net/westbrook-fluWestbrook flu clinic drive
Honeycomb to open second kitchen in EastsideKitchen & CellarOct 16, 202695,000Positivehttps://kitchencellar.net/honeycomb-secondHoneycomb second location opening
Ledgerwise raises Series B to widen fraud checksVenture LedgerOct 17, 2026260,000Positivehttps://ventureledger.net/ledgerwise-series-bLedgerwise Series B announcement
Local clinic stretches hours but queues remainHeartland Health JournalSep 28, 2026120,000Neutralhttps://heartlandhealth.net/clinic-hoursWestbrook flu clinic drive
Food bank appeal falls short of winter goalPrairie Public RadioJul 30, 202675,000Negativehttps://prairiepublic.net/foodbank-appealRiverbend winter appeal
Where Honeycomb sources its flourMetro Table MagazineOct 14, 2026150,000Positivehttps://metrotable.net/honeycomb-flourHoneycomb second location opening

What's inside

6 tables · 23 views · 1 form · 2 row actions · 1 agent

6 pages

  • PR Agency Desk
  • Dashboard
  • Writing a pitch that gets read
  • Keeping the media list honest
  • Coverage reporting for clients
  • News day runbook

5 tables

  • Clients3 views · 7 sample rows
  • Campaigns7 views · 8 sample rows
  • Media contacts3 views · 9 sample rows
  • Pitches6 views · 12 sample rows
  • Coverage4 views · 8 sample rows

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