Newsletter writer
Counterweight Weekly · Newsletter writer · Portland, OR
Rebecca Thorne writes Counterweight Weekly, a finance newsletter for twelve thousand readers, and uses this to plan each issue by topic, track which sponsors have booked which slots, and see which topics readers actually open.
Media and creatorsContentDrill-down3 tables · 6 views · 1 form · 2 dimension sets · 1 dashboard · 1 drill-down · 1 agent
Use this templateIssue board
IssuesEquipment leases versus loans
Year-end tax moves for side income
Savings buckets for irregular income
Property tax appeals that actually work
Earnings season without the noise
Required withdrawals: what changes at seventy-three
What the yield curve is actually telling small investors
Four deductions freelancers forget until April
How much is enough: three ways to find your number
Renting versus buying when rates stop falling
Cash flow forecasting for a shop with seasonal sales
Tables
Issues
32 sample rows · 11 columnsEvery weekly issue from first idea to send, with who it reached, how many opened it and what the sponsors paid.
| Issue | Number | Topic | Status | Goes out | Sent to | Opens |
|---|---|---|---|---|---|---|
| Savings buckets for irregular income | 71 | Nov 29, 2026 | — | — | ||
| Year-end tax moves for side income | 70 | Nov 22, 2026 | — | — | ||
| Equipment leases versus loans | 69 | Nov 15, 2026 | — | — | ||
| Earnings season without the noise | 68 | Nov 8, 2026 | — | — | ||
| Property tax appeals that actually work | 67 | Nov 1, 2026 | — | — | ||
| Required withdrawals: what changes at seventy-three | 66 | Oct 25, 2026 | — | — | ||
| Charitable giving strategies before year end | 65 | Oct 11, 2026 | 13,925 | 7,032 | ||
| Bond funds when prices fall: what to expect | 64 | Oct 4, 2026 | 13,840 | 5,993 | ||
| How to read a rate announcement | 63 | Sep 27, 2026 | 13,755 | 5,928 | ||
| Hiring your first part-time employee | 62 | Sep 20, 2026 | 13,670 | 5,236 | ||
| The hidden cost of an adjustable-rate loan | 61 | Sep 13, 2026 | 13,585 | 5,991 | ||
| Rolling an old 401(k) without a tax bill | 60 | Sep 6, 2026 | 13,500 | 6,534 |
Sponsors
8 sample rows · 7 columnsThe companies that buy a slot in the letter, who talks to them and what a top slot costs.
| Sponsor | Category | Contact | Contact email | Top slot rate | Placements |
|---|---|---|---|---|---|
| Brightmere Credit Union | Tobias Marchetti-Cho | tobias.marchetti@brightmerecu.org | $800 | Brightmere, top slot, No. 45, Brightmere, top slot, No. 53, Brightmere, top slot, No. 61 | |
| Fenmoor Wealth Tools | Casimir Eberhardt-Lim | casimir.eberhardt@fenmoorwealth.com | $1,100 | Fenmoor, top slot, No. 43, Fenmoor, top slot, No. 51, Fenmoor, top slot, No. 59, Fenmoor, mid slot, No. 64 | |
| Greywell Savings Co-op | Anselm Duquesne-Okoro | anselm.duquesne@greywellsavings.org | $950 | Greywell, top slot, No. 41, Greywell, top slot, No. 49, Greywell, top slot, No. 57, Greywell, top slot, No. 65 | |
| Ironbark Retirement Planners | Philippa Kettlewell-Amadi | philippa.kettlewell@ironbarkretirement.com | $1,400 | Ironbark, top slot, No. 42, Ironbark, top slot, No. 50, Ironbark, top slot, No. 58, Ironbark, top slot, No. 66 | |
| Pennywhistle Ledger | Imogen Fairbairn-Sato | imogen.fairbairn@pennywhistleledger.com | $1,200 | Pennywhistle, top slot, No. 40, Pennywhistle, mid slot, No. 45, Pennywhistle, top slot, No. 48, Pennywhistle, mid slot, No. 53, Pennywhistle, top slot, No. 56, Pennywhistle, mid slot, No. 61, Pennywhistle, top slot, No. 64, Pennywhistle, top slot, No. 68 | |
| Quillfeather Payroll | Rosalind Achebe-Halloran | rosalind.achebe@quillfeatherpayroll.com | $1,350 | Quillfeather, mid slot, No. 41, Quillfeather, top slot, No. 44, Quillfeather, mid slot, No. 49, Quillfeather, top slot, No. 52, Quillfeather, mid slot, No. 57, Quillfeather, top slot, No. 60, Quillfeather, mid slot, No. 65 | |
| Stonecrest Estate Law | Marguerite Oyelowo-Brandt | marguerite.oyelowo@stonecrestestatelaw.com | $1,000 | Stonecrest, top slot, No. 46, Stonecrest, top slot, No. 54, Stonecrest, top slot, No. 62, Stonecrest, top slot, No. 67 | |
| Tallowmere Tax Prep | Evander Kowalczyk-Sims | evander.kowalczyk@tallowmeretaxprep.com | $1,250 | Tallowmere, top slot, No. 47, Tallowmere, top slot, No. 55, Tallowmere, top slot, No. 63 |
Sponsor placements
37 sample rows · 8 columnsOne sponsor's slot in one issue, from booked through paid.
| Placement | Issue | Sponsor | Slot | Price | Status | Invoiced on |
|---|---|---|---|---|---|---|
| Ironbark, top slot, No. 42 | How much is enough: three ways to find your number | Ironbark Retirement Planners | $1,400 | May 6, 2026 | ||
| Ironbark, top slot, No. 50 | Paying yourself from an S corporation | Ironbark Retirement Planners | $1,400 | Jul 1, 2026 | ||
| Ironbark, top slot, No. 58 | Rebalancing once a year versus every quarter | Ironbark Retirement Planners | $1,400 | Aug 26, 2026 | ||
| Ironbark, top slot, No. 66 | Required withdrawals: what changes at seventy-three | Ironbark Retirement Planners | $1,400 | — | ||
| Quillfeather, top slot, No. 44 | Cash flow forecasting for a shop with seasonal sales | Quillfeather Payroll | $1,350 | May 20, 2026 | ||
| Quillfeather, top slot, No. 52 | Why dividend stocks lag when rates jump | Quillfeather Payroll | $1,350 | Jul 15, 2026 | ||
| Quillfeather, top slot, No. 60 | Rolling an old 401(k) without a tax bill | Quillfeather Payroll | $1,350 | Sep 9, 2026 | ||
| Tallowmere, top slot, No. 47 | Estimated payments without the guesswork | Tallowmere Tax Prep | $1,250 | Jun 10, 2026 | ||
| Tallowmere, top slot, No. 55 | What closing costs really include | Tallowmere Tax Prep | $1,250 | Aug 5, 2026 | ||
| Tallowmere, top slot, No. 63 | How to read a rate announcement | Tallowmere Tax Prep | $1,250 | Sep 30, 2026 | ||
| Pennywhistle, top slot, No. 40 | What the yield curve is actually telling small investors | Pennywhistle Ledger | $1,200 | Apr 22, 2026 | ||
| Pennywhistle, top slot, No. 48 | The catch-up contribution rules you can use at fifty | Pennywhistle Ledger | $1,200 | Jun 17, 2026 |
Also included
- Open rate by topic and month
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