Newsletter Growth OS
The Small Ledger · Newsletter publishing · Duluth, MN
Annika Strand writes a weekly newsletter and uses this to see which issue is next, which sponsor slots are sold and whether subscribers and open rates are growing.
Use this templateSlot board
SponsorsField Notes Co.
Linden Street Mutual
Maple & Mill Bank
Harbour Books
Tables
Sponsors
4 sample rows · 12 columnsBrands that buy a slot in the issue.
| Brand | Slot | Rate (USD) | Status | Paid on | Contact | Send email |
|---|---|---|---|---|---|---|
| Maple & Mill Bank | $900 | Booked | — | ads@mapleandmill.net | — | |
| Harbour Books | $450 | Booked | — | ads@harbourbooks.net | — | |
| Field Notes Co. | $300 | Open | — | ads@fieldnotesco.net | — | |
| Linden Street Mutual | $450 | Open | — | ads@lindenmutual.net | — |
Issues
8 sample rows · 14 columnsEach weekly issue from idea to sent.
| Title | Issue number | Status | Send on | Open rate (%) | Click rate (%) | Subject line |
|---|---|---|---|---|---|---|
| Why the hardware store survived | 31 | Sent | Sep 21, 2026 | 54.1 | 6.2 | Why the hardware store survived |
| Four-day weeks on Main Street | 32 | Sent | Sep 28, 2026 | 55.3 | 7 | Four-day weeks on Main Street |
| The bakery lease problem | 33 | Sent | Oct 5, 2026 | 52.8 | 5.4 | The bakery lease problem |
| Farmers market math | 34 | Sent | Oct 12, 2026 | 56.7 | 6.6 | Farmers market math |
| What a rural broadband grant really buys | 35 | Scheduled | Oct 19, 2026 | 0 | 0 | What a rural broadband grant really buys |
| Co-ops, explained | 36 | Draft | Oct 17, 2026 | 0 | 0 | Co-ops, explained |
| Interview: a third-generation tailor | 37 | Outline | Nov 2, 2026 | 0 | 0 | Interview: a third-generation tailor |
| Reader mailbag | 38 | Idea | Nov 9, 2026 | 0 | 0 | Reader mailbag |
Ideas
10 sample rows · 7 columnsStory ideas waiting for an issue.
| Idea | Topic | Status | Source link | Added | Mark used | Open source |
|---|---|---|---|---|---|---|
| Why local radio ads still work | Open | https://notes.thesmallledger.net/100 | — | — | — | |
| Gift card float, explained | Open | https://notes.thesmallledger.net/101 | — | — | — | |
| Shop-local campaigns that backfired | Used | https://notes.thesmallledger.net/102 | — | — | — | |
| What happens to a main street after a plant closes | Open | https://notes.thesmallledger.net/103 | — | — | — | |
| Seasonal hiring trends | Open | https://notes.thesmallledger.net/104 | — | — | — | |
| Cooperative grocery startups | Open | https://notes.thesmallledger.net/105 | — | — | — | |
| Tax lessons from a pop-up market | Used | https://notes.thesmallledger.net/106 | — | — | — | |
| The rise of the four-person restaurant | Open | https://notes.thesmallledger.net/107 | — | — | — | |
| Small business insurance mistakes | Open | https://notes.thesmallledger.net/108 | — | — | — | |
| A day inside a county permit office | Open | https://notes.thesmallledger.net/109 | — | — | — |
Growth log
8 sample rows · 7 columnsWeekly subscriber counts.
| Week | Week of | Subscribers | Net new | Note | Logged |
|---|---|---|---|---|---|
| Spring push | Aug 24, 2026 | 9,200 | 130 | Spring referral push | — |
| Baseline | Aug 31, 2026 | 9,380 | 158 | — | — |
| Podcast mention | Sep 7, 2026 | 9,560 | 126 | Podcast mention | — |
| Holiday dip | Sep 14, 2026 | 9,740 | 154 | — | — |
| Cross-promo with a paper | Sep 21, 2026 | 9,920 | 182 | Cross-promo with a regional paper | — |
| Steady climb | Sep 28, 2026 | 10,100 | 150 | — | — |
| Slow patch | Oct 5, 2026 | 10,280 | 178 | Quiet week | — |
| Record growth | Oct 12, 2026 | 10,460 | 206 | Best week yet | — |
Also included
- Mark paid
- Mark sent
- Mark used
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