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Product analytics team

Wrenfield Way Analytics · Product analytics team · Raleigh, NC

Odalie Fenwright leads the in-house product analytics team at Wrenfield Way Analytics, and she schedules every analyst's week on one calendar so each recurring report gets its hours and nobody is promised to two places at once.

Software and ITSchedulingCalendar3 tables · 5 views · 1 form · 2 dimension sets · 1 dashboard · 1 digest · 1 notification · 1 agent
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Week calendar

Work blocks
October 2026
Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
2
3
4
5
6Revenue retention cohorts: build, last cycle
7Weekly active users by plan: build, last cycleCheckout funnel drop-off: build, last cycle
8Weekly active users by plan: review, last cycleOffice hours for the Product pod
9Executive KPI one-pager: build, last cycleSupport ticket themes: build, last cycle
10
11
12Support ticket themes: stakeholder readout, last cycleMobile crash-free sessions: build, last cycle
13Revenue retention cohorts: review, last cycleTrial-to-paid conversion by channel: build, last cycle
14Revenue retention cohorts: stakeholder readout, last cycleTrial-to-paid conversion by channel: review, last cycle+1
15Office hours for Support leads, day twoPricing page experiment readout: review, last cycle
16Pricing page experiment readout: stakeholder readout, last cycle
17
18
19Weekly active users by plan: build, next cycleCheckout funnel drop-off: build, next cycle+2
20Support ticket themes: build, next cycleMobile crash-free sessions: build, next cycle+3
21Saved-filters feature adoption: build, next cycle, day twoOnboarding completion by device: build, next cycle+1
22Saved-filters feature adoption: review, next cycleSeat expansion by account tier: build, next cycle+1
23Onboarding completion by device: review, next cycleSeat expansion by account tier: review, next cycle+1
24
25
26Churn reasons from the exit survey: stakeholder readout, next cycleCheckout funnel drop-off: review, requested slot
27Seat expansion by account tier: stakeholder readout, next cycle
28
29
30
31

Tables

Work blocks

38 sample rows · 10 columns

Every stretch of an analyst's week that is set aside for a report, a review, a readout or office hours.

BlockBlock no.AnalysisKindStatusAnalystStarts
Revenue retention cohorts: build, last cycleBLK-4121Revenue retention cohortsBuildDoneLazlo PeverellOct 6, 1:00 PM
Weekly active users by plan: build, last cycleBLK-4103Weekly active users by planBuildDoneCorvin MadiganOct 7, 1:00 PM
Checkout funnel drop-off: build, last cycleBLK-4109Checkout funnel drop-offBuildDoneRhiannon OstrowskaOct 7, 5:00 PM
Weekly active users by plan: review, last cycleBLK-4106Weekly active users by planReviewDoneOdalie FenwrightOct 8, 6:00 PM
Office hours for the Product podBLK-4139—Office hoursDoneCorvin MadiganOct 8, 8:00 PM
Executive KPI one-pager: build, last cycleBLK-4112Executive KPI one-pagerBuildDoneLazlo PeverellOct 9, 2:00 PM
Support ticket themes: build, last cycleBLK-4115Support ticket themesBuildDoneRhiannon OstrowskaOct 9, 5:00 PM
Mobile crash-free sessions: build, last cycleBLK-4130Mobile crash-free sessionsBuildDoneCorvin MadiganOct 12, 1:30 PM
Support ticket themes: stakeholder readout, last cycleBLK-4118Support ticket themesStakeholder readoutDoneCorvin MadiganOct 12, 7:00 PM
Revenue retention cohorts: review, last cycleBLK-4124Revenue retention cohortsReviewDoneOdalie FenwrightOct 13, 3:00 PM
Trial-to-paid conversion by channel: build, last cycleBLK-4133Trial-to-paid conversion by channelBuildDoneRhiannon OstrowskaOct 13, 5:00 PM
Pricing page experiment readout: build, last cycleBLK-4145Pricing page experiment readoutBuildDoneCorvin MadiganOct 14, 1:00 PM

26 more rows

Analyses

13 sample rows · 9 columns

The recurring and one-off analyses stakeholders ask for, with the hours each one needs.

AnalysisAsked byCadenceEffortStatusDueBlocks
Revenue retention cohortsFinanceMonthly16DeliveredOct 14, 2026Revenue retention cohorts: build, last cycle, Revenue retention cohorts: review, last cycle, Revenue retention cohorts: stakeholder readout, last cycle
Pricing page experiment readoutGrowthOne-off12DeliveredOct 16, 2026Pricing page experiment readout: build, last cycle, Pricing page experiment readout: stakeholder readout, last cycle, Pricing page experiment readout: review, last cycle
Weekly active users by planGrowthWeekly6ScheduledOct 21, 2026Weekly active users by plan: build, last cycle, Weekly active users by plan: review, last cycle, Weekly active users by plan: build, next cycle, Weekly active users by plan: stakeholder readout, next cycle
Executive KPI one-pagerLeadershipWeekly4ScheduledOct 21, 2026Executive KPI one-pager: build, last cycle, Executive KPI one-pager: build, next cycle, Executive KPI one-pager: review, next cycle
Checkout funnel drop-offProductWeekly8ScheduledOct 22, 2026Checkout funnel drop-off: build, last cycle, Checkout funnel drop-off: build, next cycle, Checkout funnel drop-off: review, requested slot
Support ticket themesSupportWeekly5ScheduledOct 22, 2026Support ticket themes: build, last cycle, Support ticket themes: stakeholder readout, last cycle, Support ticket themes: build, next cycle
Mobile crash-free sessionsProductWeekly4ScheduledOct 22, 2026Mobile crash-free sessions: build, last cycle, Mobile crash-free sessions: build, next cycle
Trial-to-paid conversion by channelGrowthBiweekly9ScheduledOct 26, 2026Trial-to-paid conversion by channel: build, last cycle, Trial-to-paid conversion by channel: review, last cycle, Trial-to-paid conversion by channel: build, requested slot
Onboarding completion by deviceProductBiweekly7ScheduledOct 26, 2026Onboarding completion by device: build, next cycle, Onboarding completion by device: review, next cycle
Churn reasons from the exit surveySupportMonthly10ScheduledOct 27, 2026Churn reasons from the exit survey: build, next cycle, Churn reasons from the exit survey: stakeholder readout, next cycle
Saved-filters feature adoptionProductOne-off14ScheduledOct 28, 2026Saved-filters feature adoption: build, next cycle, Saved-filters feature adoption: build, next cycle, day two, Saved-filters feature adoption: review, next cycle
Seat expansion by account tierFinanceMonthly11ScheduledOct 29, 2026Seat expansion by account tier: build, next cycle, Seat expansion by account tier: review, next cycle, Seat expansion by account tier: stakeholder readout, next cycle

1 more rows

Also included

  • The week's booked blocksDigest
  • Block starts tomorrowNotificationReminds an analyst the day before a booked block begins.

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