Lawn care
Willowmere Hill Lawn Care · Lawn care · Lancaster, PA
Yusuf Mbatha is the route manager at Willowmere Hill Lawn Care, a lawn care company, and he uses this calendar to plan, make and publish a steady rhythm of posts and newsletters around the mowing seasons.
Home servicesContentCalendar3 tables · 5 views · 2 forms · 1 dimension set · 1 digest · 1 notification · 1 stage rule set · 1 agent
Use this templateContent board
ContentPhotos of the crew's new aeration machine
How much water does new seed really need
Spring cleanup early-bird, announced in fall
Commercial accounts: winter snow plan
Does mulch mowing help the lawn
What to do with fallen leaves besides bagging them
Leaf removal price guide
Final overseeding checklist for cold nights
Mower blade sharpening before the winter tune-up
Winter tune-up offer: book your mower slot
Aeration week reminder for returning customers
Three signs your lawn needs aeration
Leaf removal: how our sign-up works
Overseeding mistakes we see every October
Aeration slots are filling fast
Referral month halfway: who has earned a trim
Seed, water, wait: the first fourteen days
Referral month closing soon
Fall fertilizer timing explained
Why July is the month to check your sprinkler heads
Is your lawn getting its inch of water?
Summer irrigation checkup: book before the heat
Before and after: a clogged zone valve
Brown spots that are not drought
Tables
Content
36 sample rows · 15 columnsEvery post, newsletter and article from idea to published, with the day it goes out.
| Piece | Piece number | Kind | Topic | Who gets it | Status | Goes out |
|---|---|---|---|---|---|---|
| Aeration slots are filling fast | WH-2295 | Oct 19, 8:30 PM | ||||
| Referral month halfway: who has earned a trim | WH-2300 | Oct 21, 11:30 AM | ||||
| Seed, water, wait: the first fourteen days | WH-2305 | Oct 23, 1:00 PM | ||||
| Referral month closing soon | WH-2310 | Oct 26, 4:00 PM | ||||
| Leaf season is coming: reserve a cleanup day | WH-2325 | Oct 27, 1:00 PM | ||||
| Fall fertilizer timing explained | WH-2315 | Oct 28, 8:30 PM | ||||
| Last chance: referral trims end Friday | WH-2320 | Oct 30, 11:30 AM | ||||
| Aeration results: week one photos | WH-2330 | Nov 1, 5:00 PM |
Campaigns
5 sample rows · 9 columnsThe seasonal pushes that content is planned around, with their dates and ad budget.
| Campaign | Season | Status | Starts | Ends | Ad budget | Pieces |
|---|---|---|---|---|---|---|
| Summer irrigation checkup | Aug 4, 2026 | Sep 13, 2026 | $350 | Why July is the month to check your sprinkler heads, Is your lawn getting its inch of water?, Summer irrigation checkup: book before the heat, Before and after: a clogged zone valve, Brown spots that are not drought, Dry August reminder for new lawns | ||
| Fall aeration and overseeding push | Sep 18, 2026 | Nov 17, 2026 | $900 | Fall aeration opens: what it does for your lawn, Core aeration in sixty seconds, When to overseed in our region, The Hallerbeck lawn after one season of overseeding, Mowing height in cooler weather, Aeration week reminder for returning customers, Overseeding mistakes we see every October, Aeration slots are filling fast, Seed, water, wait: the first fourteen days, Fall fertilizer timing explained, Aeration results: week one photos, Final overseeding checklist for cold nights | ||
| Referral month | Oct 4, 2026 | Nov 1, 2026 | $250 | Refer a neighbor, both get a free edge trim, Referral month: how it works, Refer a neighbor: last call text, Three signs your lawn needs aeration, Referral month halfway: who has earned a trim, Referral month closing soon, Last chance: referral trims end Friday | ||
| Leaf removal sign-up | Oct 23, 2026 | Dec 7, 2026 | $400 | Leaf removal: how our sign-up works, Leaf season is coming: reserve a cleanup day, What to do with fallen leaves besides bagging them, Leaf removal price guide, How much water does new seed really need | ||
| Winter equipment tune-up offer | Nov 27, 2026 | Dec 27, 2026 | $300 | Mower blade sharpening before the winter tune-up, Winter tune-up offer: book your mower slot, Commercial accounts: winter snow plan |
Also included
- Content board
- Scheduled pieces
- Piece scheduledTells the customer care lead the moment a piece is scheduled, so replies to it are covered on the day.
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