Snow removal
Copperbrook Station Snow Services · Snow removal · Marquette, MI
Dagny Jessup is the operations lead at Copperbrook Station Snow Services, and she schedules every storm alert, renewal letter, Google update and text blast for the season, each one under a photo of a lot, walk or driveway the crews have cleared.
Home servicesContentGallery3 tables · 5 views · 1 form · 1 dimension set · 1 dashboard · 1 notification · 1 stage rule set · 1 agent
Use this templateRoute photo wall
Customer messagesE
Early-bird letter with the new price sheet
F
First frost: salt orders open
E
Early-bird price ends Friday
T
Text: plow is on your street now
F
First-storm checklist for property managers
S
Storm prep: move cars off the street
C
Commercial lot walk-through offer
M
Meet the route crews
Tables
Customer messages
27 sample rows · 11 columnsEvery storm post, contract letter, update and text, where it goes, how far along it is and the route photo under it.
| Headline | Campaign | Stage | Goes out as | Written by | Aim to send by | Went out |
|---|---|---|---|---|---|---|
| Plow starts at four for the north lots | First-storm prep | Ysolde Marchetti-Brandt | Oct 20, 2026 | — | ||
| Walks first or lots first? How we order a storm | First-storm prep | Thorvald Kessiah-Mbeki | Oct 22, 2026 | — | ||
| Early-bird Google post: book before the first flake | Early-bird renewals | Ludvig Haverkamp | Oct 23, 2026 | — | ||
| Where to pile your own shoveled snow | First-storm prep | Dagny Jessup | Oct 24, 2026 | — | ||
| Two photos of a walk before and after we salt | First-storm prep | Thorvald Kessiah-Mbeki | Oct 27, 2026 | — | ||
| Last call: early-bird renewals | Early-bird renewals | Ysolde Marchetti-Brandt | Oct 28, 2026 | — | ||
| Text: seasonal clients, your route times | First-storm prep | Ysolde Marchetti-Brandt | Oct 29, 2026 | — | ||
| Referral credit for neighbors on your street | Early-bird renewals | Ludvig Haverkamp | Nov 3, 2026 | — | ||
| January route changes after the new subdivision | Mid-winter route notes | Thorvald Kessiah-Mbeki | Nov 27, 2026 | — | ||
| Thank you for a long winter | Last season thank-yous | Ludvig Haverkamp | — | May 6, 2026 | ||
| Season recap: lots cleared and salt saved | Last season thank-yous | Dagny Jessup | — | May 21, 2026 | ||
| Spring cleanup of salt on your walks | Last season thank-yous | Ysolde Marchetti-Brandt | — | May 31, 2026 |
Campaigns
5 sample rows · 7 columnsStretches of the year the company writes to customers, each with its own purpose.
| Campaign | Starts | Ends | State | Pieces |
|---|---|---|---|---|
| Last season thank-yous | May 1, 2026 | Jul 30, 2026 | Thank you for a long winter, Season recap: lots cleared and salt saved, Spring cleanup of salt on your walks | |
| Summer contract drive | Jun 30, 2026 | Sep 18, 2026 | Summer sign-up: lock in the old price, Why a seasonal contract beats per-storm calls, Contract renewal reminder, second notice, Meet the route crews, Commercial lot walk-through offer | |
| First-storm prep | Aug 19, 2026 | Nov 27, 2026 | Storm prep: move cars off the street, First-storm checklist for property managers, Text: plow is on your street now, First frost: salt orders open, Walks first or lots first? How we order a storm, Plow starts at four for the north lots, Where to pile your own shoveled snow, Two photos of a walk before and after we salt, Text: seasonal clients, your route times, Winter hours and holiday coverage | |
| Early-bird renewals | Sep 28, 2026 | Dec 27, 2026 | Early-bird price ends Friday, Early-bird letter with the new price sheet, Early-bird Google post: book before the first flake, Last call: early-bird renewals, Referral credit for neighbors on your street, Photo day at the depot | |
| Mid-winter route notes | Nov 17, 2026 | Jan 26, 2027 | January route changes after the new subdivision, Mid-winter refresher on ice-melt safety |
Also included
- Message board
- Send day tomorrowGives Dagny a heads-up one day ahead of a calendared send.
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