Marketing OS
Sagebrush & Co. · Marketing operations · Santa Fe, NM
Marguerite Salazar leads a small marketing team and uses this as the home page for every campaign, post, keyword and lead.
Use this templateBoard
CampaignsGift guide
Trail season kickoff
Loyalty program relaunch
Tables
Campaigns
3 sample rows · 13 columnsCampaigns that group content and assets.
| Campaign | Status | Start | End | Owner | Goal | Budget |
|---|---|---|---|---|---|---|
| Loyalty program relaunch | Active | Sep 8, 2026 | Nov 2, 2026 | Marguerite Salazar | Reach 1,500 members | $11,000 |
| Trail season kickoff | Active | Oct 3, 2026 | Nov 17, 2026 | Marguerite Salazar | Fill 200 guided hike spots | $14,000 |
| Gift guide | Planning | Nov 7, 2026 | Dec 27, 2026 | Ephraim Tolliver | Double gift card sales | $9,000 |
Content
12 sample rows · 10 columnsEvery piece of content across channels.
| Title | Campaign | Status | Channel | Due | Publish date | Author |
|---|---|---|---|---|---|---|
| Loyalty relaunch announcement | Loyalty program relaunch | Published | Sep 18, 2026 | Sep 22, 2026 | Marguerite Salazar | |
| Member perks explainer | Loyalty program relaunch | Published | Sep 26, 2026 | Sep 30, 2026 | Ephraim Tolliver | |
| Ten day hikes within an hour of town | Trail season kickoff | Published | Sep 28, 2026 | Oct 2, 2026 | Ephraim Tolliver | |
| Trail season announcement email | Trail season kickoff | Published | Oct 4, 2026 | Oct 6, 2026 | Ephraim Tolliver | |
| Trail etiquette short | Trail season kickoff | Editing | Oct 2, 2026 | Oct 9, 2026 | Nadia Brzezinski | |
| Guide spotlight: Reyes | Trail season kickoff | Drafting | Oct 7, 2026 | Oct 14, 2026 | Nadia Brzezinski | |
| Packing list carousel | Trail season kickoff | Scheduled | Oct 11, 2026 | Oct 18, 2026 | Nadia Brzezinski | |
| Gift guide teaser | Gift guide | Idea | — | Oct 20, 2026 | Nadia Brzezinski | |
| Gift guide landing page | Gift guide | Idea | — | Oct 21, 2026 | Ephraim Tolliver | |
| Weekend deals roundup | — | Scheduled | Oct 20, 2026 | Oct 22, 2026 | Ephraim Tolliver | |
| Member spotlight series | Loyalty program relaunch | Scheduled | Oct 16, 2026 | Oct 23, 2026 | Ephraim Tolliver | |
| Points reminder email | Loyalty program relaunch | Drafting | Oct 26, 2026 | Nov 1, 2026 | Ephraim Tolliver |
Keywords
8 sample rows · 6 columnsPhrases worth ranking for and the content that targets them.
| Keyword | Monthly searches | Difficulty (0-100) | Status | Current rank | Content |
|---|---|---|---|---|---|
| best time to hike high desert | 1,500 | 22 | Target | — | — |
| day hikes near santa fe | 3,600 | 30 | Published | 4 | Ten day hikes within an hour of town |
| gift ideas for hikers | 6,400 | 50 | Target | — | Gift guide landing page |
| guided hiking tour new mexico | 1,900 | 38 | Target | — | — |
| hiking guide jobs | 800 | 12 | Tracking | 6 | — |
| loyalty program for outdoor shops | 900 | 15 | Tracking | 2 | Member perks explainer |
| trail etiquette rules | 2,700 | 19 | Writing | — | Trail etiquette short |
| trail packing list | 5,200 | 24 | Published | 8 | Packing list carousel |
Assets
8 sample rows · 5 columnsBrand assets and the content that uses them.
| Asset | Type | Used in | Approved | Updated |
|---|---|---|---|---|
| Brand guidelines | — | Yes | Jul 30, 2026 | |
| Gift guide cover | Gift guide landing page | No | Oct 16, 2026 | |
| Guide portraits | Guide spotlight: Reyes | Yes | Aug 19, 2026 | |
| Loyalty card artwork | Member perks explainer | Yes | Sep 3, 2026 | |
| Packing list graphic | Packing list carousel | Yes | Oct 4, 2026 | |
| Sagebrush logo, full color | — | Yes | Jul 10, 2026 | |
| Trail etiquette clip | Trail etiquette short | No | Oct 17, 2026 | |
| Trailhead hero photo | Ten day hikes within an hour of town | Yes | Sep 18, 2026 |
Leads
6 sample rows · 8 columnsPeople who came in from campaigns.
| Name | Source | Status | Campaign | Next follow-up | Created | |
|---|---|---|---|---|---|---|
| Annika Rosenthal | annika@rosenthalfamily.net | Booked | Trail season kickoff | Oct 9, 2026 | — | |
| Declan Obuya | declan@obuyaconsulting.net | Contacted | Trail season kickoff | Oct 14, 2026 | — | |
| Willa Strathmore | willa@strathmorehome.net | New | Trail season kickoff | Oct 18, 2026 | — | |
| Hector Villareal | hector@villarealgroup.net | Contacted | Loyalty program relaunch | Oct 20, 2026 | — | |
| Philomena Okoro | philomena@okoroarts.net | New | Loyalty program relaunch | Oct 21, 2026 | — | |
| Bastian Linde | bastian@lindeoutdoor.net | Not now | Trail season kickoff | — | — |
Also included
- Mark published
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