Marketing OS

Sagebrush & Co. · Marketing operations · Santa Fe, NM

Marguerite Salazar leads a small marketing team and uses this as the home page for every campaign, post, keyword and lead.

Any businessReportingDashboards6 tables · 15 views · 1 form · 1 row action · 1 agent
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Board

Campaigns
Planning1
Gift guideNov 7, 2026Dec 27, 2026
Active2
Trail season kickoffOct 3, 2026Nov 17, 2026
Loyalty program relaunchSep 8, 2026Nov 2, 2026
Wrapped up0

Tables

Campaigns

3 sample rows · 13 columns

Campaigns that group content and assets.

CampaignStatusStartEndOwnerGoalBudget
Loyalty program relaunchActiveSep 8, 2026Nov 2, 2026Marguerite SalazarReach 1,500 members$11,000
Trail season kickoffActiveOct 3, 2026Nov 17, 2026Marguerite SalazarFill 200 guided hike spots$14,000
Gift guidePlanningNov 7, 2026Dec 27, 2026Ephraim TolliverDouble gift card sales$9,000

Content

12 sample rows · 10 columns

Every piece of content across channels.

TitleCampaignStatusChannelDuePublish dateAuthor
Loyalty relaunch announcementLoyalty program relaunchPublishedNewsletterSep 18, 2026Sep 22, 2026Marguerite Salazar
Member perks explainerLoyalty program relaunchPublishedBlogSep 26, 2026Sep 30, 2026Ephraim Tolliver
Ten day hikes within an hour of townTrail season kickoffPublishedBlogSep 28, 2026Oct 2, 2026Ephraim Tolliver
Trail season announcement emailTrail season kickoffPublishedEmailOct 4, 2026Oct 6, 2026Ephraim Tolliver
Trail etiquette shortTrail season kickoffEditingTikTokOct 2, 2026Oct 9, 2026Nadia Brzezinski
Guide spotlight: ReyesTrail season kickoffDraftingYouTubeOct 7, 2026Oct 14, 2026Nadia Brzezinski
Packing list carouselTrail season kickoffScheduledInstagramOct 11, 2026Oct 18, 2026Nadia Brzezinski
Gift guide teaserGift guideIdeaInstagram—Oct 20, 2026Nadia Brzezinski
Gift guide landing pageGift guideIdeaBlog—Oct 21, 2026Ephraim Tolliver
Weekend deals roundup—ScheduledNewsletterOct 20, 2026Oct 22, 2026Ephraim Tolliver
Member spotlight seriesLoyalty program relaunchScheduledEmailOct 16, 2026Oct 23, 2026Ephraim Tolliver
Points reminder emailLoyalty program relaunchDraftingEmailOct 26, 2026Nov 1, 2026Ephraim Tolliver

Keywords

8 sample rows · 6 columns

Phrases worth ranking for and the content that targets them.

KeywordMonthly searchesDifficulty (0-100)StatusCurrent rankContent
best time to hike high desert1,50022Target——
day hikes near santa fe3,60030Published4Ten day hikes within an hour of town
gift ideas for hikers6,40050Target—Gift guide landing page
guided hiking tour new mexico1,90038Target——
hiking guide jobs80012Tracking6—
loyalty program for outdoor shops90015Tracking2Member perks explainer
trail etiquette rules2,70019Writing—Trail etiquette short
trail packing list5,20024Published8Packing list carousel

Assets

8 sample rows · 5 columns

Brand assets and the content that uses them.

AssetTypeUsed inApprovedUpdated
Brand guidelinesDocument—YesJul 30, 2026
Gift guide coverPhotoGift guide landing pageNoOct 16, 2026
Guide portraitsPhotoGuide spotlight: ReyesYesAug 19, 2026
Loyalty card artworkTemplateMember perks explainerYesSep 3, 2026
Packing list graphicTemplatePacking list carouselYesOct 4, 2026
Sagebrush logo, full colorLogo—YesJul 10, 2026
Trail etiquette clipVideoTrail etiquette shortNoOct 17, 2026
Trailhead hero photoPhotoTen day hikes within an hour of townYesSep 18, 2026

Leads

6 sample rows · 8 columns

People who came in from campaigns.

NameEmailSourceStatusCampaignNext follow-upCreated
Annika Rosenthalannika@rosenthalfamily.netInstagramBookedTrail season kickoffOct 9, 2026—
Declan Obuyadeclan@obuyaconsulting.netNewsletterContactedTrail season kickoffOct 14, 2026—
Willa Strathmorewilla@strathmorehome.netWebsiteNewTrail season kickoffOct 18, 2026—
Hector Villarealhector@villarealgroup.netEventContactedLoyalty program relaunchOct 20, 2026—
Philomena Okorophilomena@okoroarts.netReferralNewLoyalty program relaunchOct 21, 2026—
Bastian Lindebastian@lindeoutdoor.netWebsiteNot nowTrail season kickoff——

Also included

  • Mark publishedRow action