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Marketing Campaign Hub

Bright Harbor Software · Marketing operations · Seattle, WA

Odette Marchetti leads marketing and uses this to see each campaign's content, spend and results in one view.

Any businessReportingLinked tables4 tables · 14 views · 1 form · 1 row action · 1 agent
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Board

Campaigns
Planning1
Product launch: Harbor ProOct 28, 2026Dec 17, 2026
Active2
Autumn open houseSep 28, 2026Nov 12, 2026
Customer stories seriesSep 3, 2026Nov 17, 2026
Wrapped up1
Spring referral driveJun 20, 2026Aug 19, 2026
Archived1
Webinar seasonApr 1, 2026May 31, 2026

Tables

Campaigns

5 sample rows · 17 columns

Every campaign, its goal, dates, owner and budget.

CampaignStatusStartEndOwnerGoalChannels
Webinar seasonArchivedApr 1, 2026May 31, 2026Rahim SiddiquiAverage 150 live attendeesEmailEvents
Spring referral driveWrapped upJun 20, 2026Aug 19, 2026Rahim Siddiqui90 referred accountsEmailPartners
Customer stories seriesActiveSep 3, 2026Nov 17, 2026Greta LindholmPublish six customer storiesSEOSocial
Autumn open houseActiveSep 28, 2026Nov 12, 2026Rahim SiddiquiFill 120 seats at the open houseEmailSocialEvents
Product launch: Harbor ProPlanningOct 28, 2026Dec 17, 2026Odette Marchetti500 trial sign-ups in launch monthEmailPaidPRSEO

Content

14 sample rows · 10 columns

Pieces of content made for campaigns, with their stage and cost.

TitleCampaignStageFormatDuePublish dateAuthor
Referral landing pageSpring referral driveLiveLanding pageJun 25, 2026Jun 30, 2026Yara Castellanos
Referral program emailSpring referral driveLiveEmailJun 30, 2026Jul 5, 2026Greta Lindholm
Customer story: Pelham BakeryCustomer stories seriesLiveBlog postSep 8, 2026Sep 13, 2026Greta Lindholm
Customer story: Quarry Street DentalCustomer stories seriesLiveBlog postSep 26, 2026Sep 30, 2026Greta Lindholm
Open house registration pageAutumn open houseLiveLanding pageSep 27, 2026Sep 29, 2026Yara Castellanos
Open house invitation emailAutumn open houseLiveEmailSep 30, 2026Oct 2, 2026Greta Lindholm
Open house save-the-date postAutumn open houseLiveSocial postOct 1, 2026Oct 3, 2026Yara Castellanos
Harbor Pro announcement postProduct launch: Harbor ProDraftingBlog postOct 9, 2026Nov 3, 2026Greta Lindholm
Open house paid social ad setAutumn open houseIn reviewAdOct 14, 2026Oct 23, 2026Tavian Brooks
Open house reminder emailAutumn open houseScheduledEmailOct 18, 2026Oct 29, 2026Greta Lindholm
Harbor Pro launch emailProduct launch: Harbor ProIdeaEmailOct 20, 2026Nov 18, 2026Greta Lindholm
Harbor Pro teaser videoProduct launch: Harbor ProIdeaVideoOct 21, 2026Nov 17, 2026Yara Castellanos

2 more rows

KPIs

9 sample rows · 7 columns

Numbers recorded for each campaign against its target.

MetricCampaignCategoryDate recordedActualTarget
Webinar attendanceWebinar seasonAwarenessMay 30, 2026138150
Demo requestsWebinar seasonLeadsMay 30, 20264440
Referred accountsSpring referral driveRevenueAug 17, 20269690
Referral emails sentSpring referral driveAwarenessAug 17, 20268,4008,000
Story page viewsCustomer stories seriesTrafficOct 13, 20265,4006,000
Newsletter sign-ups from storiesCustomer stories seriesLeadsOct 13, 2026212300
RegistrationsAutumn open houseLeadsOct 15, 202674120
Email opensAutumn open houseAwarenessOct 15, 20263,1004,000
Landing page visitsAutumn open houseTrafficOct 15, 20262,8503,000

Also included

  • Mark liveRow action

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