Creator Content Planner
Fernhollow Plant Co. · Content planning · Minneapolis, MN
Dagny Reyes runs content for a plant shop and uses this to see what is publishing on which channel, what is stuck in review and which campaign each piece belongs to.
Use this templateCampaign board
CampaignsLow-light plants guide
Spring repotting season
Winter care series
Tables
Campaigns
3 sample rows · 11 columnsGroups of content that push one goal.
| Campaign | Status | Goal | Starts | Ends | Last updated |
|---|---|---|---|---|---|
| Spring repotting season | Running | Drive 400 soil and pot bundle sales | Oct 4, 2026 | Nov 17, 2026 | — |
| Low-light plants guide | Planning | Grow the newsletter by 600 subscribers | Oct 28, 2026 | Dec 7, 2026 | — |
| Winter care series | Wrapped | Cut winter returns by a quarter | Jul 20, 2026 | Sep 8, 2026 | — |
Content
14 sample rows · 14 columnsEvery post, video and email with its channel, status and publish day.
| Title | Channel | Format | Status | Publish on | Pillar | Priority |
|---|---|---|---|---|---|---|
| Why your pothos is dropping leaves | Published | Oct 9, 2026 | ||||
| Repotting a root-bound monstera | Published | Oct 15, 2026 | ||||
| Three soil mixes compared | Scheduled | Oct 19, 2026 | ||||
| Fern of the week: bird's nest | Review | Oct 20, 2026 | ||||
| Unboxing a rare plant shipment | Drafting | Oct 17, 2026 | ||||
| Pot size cheat sheet | Review | Oct 21, 2026 | ||||
| Spring repotting checklist | Scheduled | Oct 23, 2026 | ||||
| How we pack plants for winter shipping | Drafting | Oct 24, 2026 | ||||
| Best plants for north-facing windows | Drafting | Oct 30, 2026 | ||||
| Low-light myths, busted | Scripting | Nov 1, 2026 | ||||
| Low-light plants buyer's guide | Idea | Nov 3, 2026 | ||||
| Studio tour: where the cuttings grow | Scripting | Nov 7, 2026 |
Ideas
8 sample rows · 7 columnsA parking lot for content ideas, scored before they become pieces.
| Idea | Type | Source | Score (1 to 5) | Ready to promote | Added | Mark ready |
|---|---|---|---|---|---|---|
| Plants that survive a forgetful owner | 5 | Yes | — | — | ||
| Humidity trays: do they work? | 4 | Yes | — | — | ||
| Month in the greenhouse timelapse | 3 | No | — | — | ||
| Propagation station setup | 4 | No | — | — | ||
| Pet-safe plants roundup | 5 | Yes | — | — | ||
| Meet the packing team | 2 | No | — | — | ||
| Grow-light buyer's guide | 4 | No | — | — | ||
| Plant swap meetup recap | 2 | No | — | — |
Also included
- Mark published
- Mark ready
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