Content calendar
Glenhallow Station Marketing Team · Content calendar · Portland, OR
Gaspard Albescu is the marketing manager at Glenhallow Station Marketing Team, an in-house marketing team, and he runs the content calendar from this list so each channel's request is answered and published within the week, with an assistant that reads the list when he needs a number.
Any businessCustomer serviceAgents5 tables · 6 views · 1 form · 1 digest · 1 notification · 1 row action · 1 agent
Use this templateContent calendar
Content requestsOctober 2026
Tables
Content requests
38 sample rows · 15 columnsEverything a channel asks the team to make, who is on it and whether it ran the same week.
| Request | Request number | Asked by | What to make | Runs on | Campaign | Where it stands |
|---|---|---|---|---|---|---|
| Gift receipt policy answer | GM-26-138 | Lemuel Tarrant-Akin | Website and blog | Always-on Care Answers | ||
| Gifting edit table cards | GM-26-136 | Nolan Ashby-Reyes | In-store signage | Cold Weather Gifting Edit | ||
| Black Friday doorbuster sign set | GM-26-137 | Hartley Vossberg-Lin | In-store signage | Black Friday Gear Sale | ||
| Store pickup help article | GM-26-134 | Lemuel Tarrant-Akin | Website and blog | Always-on Care Answers | ||
| Demo days Instagram teasers | GM-26-135 | Jules Brackenridge-Moon | Spring Demo Days Events | |||
| Gifting edit email series | GM-26-132 | Mirela Dunsmuir-Khan | Weekly newsletter | Cold Weather Gifting Edit | ||
| Demo days event page | GM-26-133 | Jules Brackenridge-Moon | Website and blog | Spring Demo Days Events | ||
| Winter wholesale preview video script | GM-26-131 | Kalinda Prewitt-Esposito | Website and blog | Winter Wholesale Preview | ||
| Gifting edit print insert | GM-26-129 | Hartley Vossberg-Lin | In-store signage | Cold Weather Gifting Edit | ||
| Black Friday paid search ads | GM-26-130 | Orla Penwarden-Diallo | Paid search ads | Black Friday Gear Sale | ||
| Return label instructions page | GM-26-125 | Lemuel Tarrant-Akin | Website and blog | Always-on Care Answers | ||
| Black Friday in-store signage | GM-26-127 | Hartley Vossberg-Lin | In-store signage | Black Friday Gear Sale |
Requesters
8 sample rows · 7 columnsManagers and department leads who send work to the team.
| Requester | Department | Mobile | Requests | |
|---|---|---|---|---|
| Hartley Vossberg-Lin | (503) 555-0111 | hartley.vossberg@willametterowmail.com | Sidewalk sale flyer, Trail season email to store managers, Black Friday in-store signage, Gifting edit print insert, Black Friday doorbuster sign set | |
| Ingeborg Castellan-Oyewole | (503) 555-0112 | ingeborg.castellan@pdxtrailheadmail.net | Wrap-up email to loyalty members, Fall trail Instagram carousel, Black Friday teaser email, Black Friday landing page, Black Friday Instagram series | |
| Jules Brackenridge-Moon | (503) 555-0113 | jules.brackenridge@rosecityretailmail.net | Trail photo contest Instagram posts, Fall demo day booth banner, Trail maintenance volunteer day post, Fall trail finale event signs, Demo days event page, Demo days Instagram teasers | |
| Kalinda Prewitt-Esposito | (503) 555-0114 | kalinda.prewitt@willametterowmail.com | Dealer lookbook video script, Winter wholesale preview invitation, Wholesale lookbook landing page, Wholesale price sheet cover, Preview day confirmation email, Winter wholesale preview video script | |
| Lemuel Tarrant-Akin | (503) 555-0115 | lemuel.tarrant@pdxtrailheadmail.net | Return policy answer page, Warranty claim email template, Sizing guide infographic, Gift card terms FAQ update, Order tracking help article, Return label instructions page, Store pickup help article, Gift receipt policy answer | |
| Mirela Dunsmuir-Khan | (503) 555-0116 | mirela.dunsmuir@rosecityretailmail.net | Summer wrap-up blog post, Founders story blog post, Gifting edit cover story, Gifting edit email series | |
| Nolan Ashby-Reyes | (503) 555-0117 | nolan.ashby@willametterowmail.com | Store window posters for fall trail, Gifting edit table cards | |
| Orla Penwarden-Diallo | (503) 555-0118 | orla.penwarden@pdxtrailheadmail.net | Paid search ads for hiking boots, Black Friday paid search ads |
Campaigns
7 sample rows · 10 columnsEach campaign on the calendar, its budget and the requests that feed it.
| Campaign | Quarter | Budget | Starts | Ends | Standing | Owner |
|---|---|---|---|---|---|---|
| Spring Demo Days Events | $12,000 | Oct 13, 2026 | Mar 17, 2027 | Ruben Calloway-Tran | ||
| Cold Weather Gifting Edit | $14,000 | Oct 8, 2026 | Jan 6, 2027 | Thea Lindqvist-Boateng | ||
| Black Friday Gear Sale | $24,000 | Sep 28, 2026 | Dec 12, 2026 | Gaspard Albescu | ||
| Winter Wholesale Preview | $9,000 | Aug 29, 2026 | Nov 17, 2026 | Imogen Starling-Okoro | ||
| Fall Trail Season Launch | $18,000 | Aug 4, 2026 | Nov 7, 2026 | Gaspard Albescu | ||
| Summer Wrap-up and Photo Contest | $15,000 | May 31, 2026 | Sep 18, 2026 | Imogen Starling-Okoro | ||
| Always-on Care Answers | $6,000 | Apr 1, 2026 | Aug 14, 2027 | Thea Lindqvist-Boateng |
Channels
6 sample rows · 6 columnsWhere the team's work runs and how many people each place reaches.
| Channel | Readers and viewers | How often it runs | Channel owner | Requests |
|---|---|---|---|---|
| In-store signage | 9,000 | Ruben Calloway-Tran | Sidewalk sale flyer, Store window posters for fall trail, Black Friday in-store signage, Gifting edit print insert, Gifting edit table cards, Black Friday doorbuster sign set | |
| 18,500 | Imogen Starling-Okoro | Trail photo contest Instagram posts, Fall trail Instagram carousel, Trail maintenance volunteer day post, Black Friday Instagram series, Demo days Instagram teasers | ||
| Paid search ads | 120,000 | Imogen Starling-Okoro | Paid search ads for hiking boots, Black Friday paid search ads | |
| Trade show booth | 3,500 | Ruben Calloway-Tran | Fall demo day booth banner, Fall trail finale event signs | |
| Website and blog | 61,000 | Thea Lindqvist-Boateng | Summer wrap-up blog post, Return policy answer page, Sizing guide infographic, Dealer lookbook video script, Wholesale lookbook landing page, Gift card terms FAQ update, Wholesale price sheet cover, Founders story blog post, Order tracking help article, Black Friday landing page, Return label instructions page, Gifting edit cover story, Winter wholesale preview video script, Demo days event page, Store pickup help article, Gift receipt policy answer | |
| Weekly newsletter | 42,000 | Imogen Starling-Okoro | Wrap-up email to loyalty members, Warranty claim email template, Trail season email to store managers, Winter wholesale preview invitation, Preview day confirmation email, Black Friday teaser email, Gifting edit email series |
Also included
- Pieces waiting in review
- New requestLets the marketing manager know the moment a channel sends a request so it is briefed that day.
- Draft a brief
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