Executive search

Birchcombe Fields Executive Search · Executive search · Madison, WI

Vesna Achterberg is the search partner at Birchcombe Fields Executive Search, an executive search firm in Madison, and she keeps the firm's LinkedIn posts, newsletters and articles on one calendar so something good goes out every week.

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Publishing calendar

Content pieces
October 2026
Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
2
3
4
5Search Notes: summer hiring and the retained search timeline
6
7A note to clients on our references process
8
9Sector Watch: healthcare administrators and the great reshuffle
10
11
12
13How we vet a board-ready chief operating officer
14
15Our spring client roundtable: what we heard
16
17
18
19Sector Watch: manufacturing leaders and the skills gap
20
21Search Notes: autumn planning for leadership hires
22What to say when a candidate asks about the last person in the role
23Why we ask every finalist for a ninety-day plan
24
25
26Compensation Pulse: bonus structures for operations directors
27Invitation: October client roundtable on succession planning
28Sector Watch: construction estimators and the wage race
29Sector Watch: distribution centre managers and retentionCompensation Pulse: pay for finance leaders after a merger+1
30Case note: replacing a founder-chief executive in a family businessSector Watch: food processing leaders to watch
31

Tables

Content pieces

34 sample rows · 17 columns

Every post, newsletter issue and article: what it is, who writes it, who reviews it and the day it goes out.

PiecePiece numberSeriesFormatChannelTopicStatus
Why finalists withdraw after the second interviewBF-201Sector WatchLinkedIn postLinkedIn firm pageHiring trendsPublished
Search Notes: the spring operations hiring pictureBF-202Search NotesNewsletter issueSearch Notes mailing listHiring trendsPublished
What a plant manager search taught us about relocationBF-203Leadership TransitionsCase noteInsights page on the firm siteLeadership transitionsPublished
Three questions to ask before accepting a counterofferBF-204Candidate Care TipsLinkedIn postLinkedIn firm pageCandidate carePublished
Sector Watch: packaging and logistics leaders on the moveBF-205Sector WatchLinkedIn postLinkedIn firm pageSector watchPublished
Compensation Pulse: what chief financial officers earn in mid-size firmsBF-206Compensation PulseInsight articleInsights page on the firm siteCompensationPublished
We are moving to a new office on Quillfern TerraceBF-207Firm UpdatesLinkedIn postLinkedIn firm pageFirm newsPublished
Search Notes: summer hiring and the retained search timelineBF-208Search NotesNewsletter issueSearch Notes mailing listHiring trendsPublished
A note to clients on our references processBF-209Firm UpdatesCase noteDirect note to retained clientsCandidate carePublished
Sector Watch: healthcare administrators and the great reshuffleBF-210Sector WatchLinkedIn postLinkedIn firm pageSector watchPublished
How we vet a board-ready chief operating officerBF-211Leadership TransitionsInsight articleInsights page on the firm siteLeadership transitionsPublished
Our spring client roundtable: what we heardBF-212Firm UpdatesLinkedIn postLinkedIn firm pageFirm newsPublished

22 more rows

Series

7 sample rows · 8 columns

The recurring pieces the firm publishes on a steady schedule, each with its own owner and rhythm.

SeriesCadenceSeries statusLaunchedOwnerPieces
Candidate Care TipsFortnightlyRunningOct 18, 2025Caoimhe Brannigan-SatoThree questions to ask before accepting a counteroffer, What to say when a candidate asks about the last person in the role, Why we ask every finalist for a ninety-day plan, Candidate care checklist for the final week before day one
Compensation PulseQuarterlyRunningFeb 18, 2026Dariusz LindenfeldCompensation Pulse: what chief financial officers earn in mid-size firms, Compensation Pulse: bonus structures for operations directors, Compensation Pulse: pay for finance leaders after a merger, Compensation Pulse: equity offers for mid-market chief technology officers
Firm UpdatesMonthlyRunningOct 18, 2022Caoimhe Brannigan-SatoWe are moving to a new office on Quillfern Terrace, A note to clients on our references process, Our spring client roundtable: what we heard, Invitation: October client roundtable on succession planning, A thank-you to the clients who joined our roundtable, Welcome to our new research associate
Leadership TransitionsQuarterlyRunningApr 18, 2025Vesna AchterbergWhat a plant manager search taught us about relocation, How we vet a board-ready chief operating officer, Case note: replacing a founder-chief executive in a family business, Case note: the interim leader who became permanent, Nine-month check-ins after a placement
Roundtable RecapsQuarterlyPausedOct 18, 2025Vesna AchterbergWhat candidates wish clients knew about scheduling
Search NotesMonthlyRunningOct 18, 2023Vesna AchterbergSearch Notes: the spring operations hiring picture, Search Notes: summer hiring and the retained search timeline, Search Notes: autumn planning for leadership hires, Search Notes: year-end hiring freezes and what to do, Search Notes: holiday-season candidate availability, Search Notes: reading a counteroffer from the client side
Sector WatchWeeklyRunningOct 18, 2024Dariusz LindenfeldWhy finalists withdraw after the second interview, Sector Watch: packaging and logistics leaders on the move, Sector Watch: healthcare administrators and the great reshuffle, Sector Watch: manufacturing leaders and the skills gap, Sector Watch: distribution centre managers and retention, Sector Watch: construction estimators and the wage race, Sector Watch: food processing leaders to watch, Sector Watch: regional hospital system searches

Channels

4 sample rows · 5 columns

The places the firm publishes: its own pages, lists and client notes, with how many people each reaches.

ChannelKindFollowers or subscribersMost pieces a weekWhere it lives
LinkedIn firm pageSocial6,2005birchcombe-fields-search
Insights page on the firm siteWebsite2,3002/insights
Search Notes mailing listEmail list1,8401searchnotes list
Direct note to retained clientsEmail list3101client partners list

Also included

  • Editorial boardStage rules
  • Monday publishing planDigest
  • Draft due soonNotificationReminds the author two days before a draft is due.