Executive search
Birchcombe Fields Executive Search · Executive search · Madison, WI
Vesna Achterberg is the search partner at Birchcombe Fields Executive Search, an executive search firm in Madison, and she keeps the firm's LinkedIn posts, newsletters and articles on one calendar so something good goes out every week.
Staffing and HRContentCalendar4 tables · 6 views · 2 forms · 1 dimension set · 1 dashboard · 1 digest · 1 notification · 1 stage rule set · 1 agent
Use this templatePublishing calendar
Content piecesOctober 2026
Tables
Content pieces
34 sample rows · 17 columnsEvery post, newsletter issue and article: what it is, who writes it, who reviews it and the day it goes out.
| Piece | Piece number | Series | Format | Channel | Topic | Status |
|---|---|---|---|---|---|---|
| Why finalists withdraw after the second interview | BF-201 | Sector Watch | LinkedIn firm page | |||
| Search Notes: the spring operations hiring picture | BF-202 | Search Notes | Search Notes mailing list | |||
| What a plant manager search taught us about relocation | BF-203 | Leadership Transitions | Insights page on the firm site | |||
| Three questions to ask before accepting a counteroffer | BF-204 | Candidate Care Tips | LinkedIn firm page | |||
| Sector Watch: packaging and logistics leaders on the move | BF-205 | Sector Watch | LinkedIn firm page | |||
| Compensation Pulse: what chief financial officers earn in mid-size firms | BF-206 | Compensation Pulse | Insights page on the firm site | |||
| We are moving to a new office on Quillfern Terrace | BF-207 | Firm Updates | LinkedIn firm page | |||
| Search Notes: summer hiring and the retained search timeline | BF-208 | Search Notes | Search Notes mailing list | |||
| A note to clients on our references process | BF-209 | Firm Updates | Direct note to retained clients | |||
| Sector Watch: healthcare administrators and the great reshuffle | BF-210 | Sector Watch | LinkedIn firm page | |||
| How we vet a board-ready chief operating officer | BF-211 | Leadership Transitions | Insights page on the firm site | |||
| Our spring client roundtable: what we heard | BF-212 | Firm Updates | LinkedIn firm page |
Series
7 sample rows · 8 columnsThe recurring pieces the firm publishes on a steady schedule, each with its own owner and rhythm.
| Series | Cadence | Series status | Launched | Owner | Pieces |
|---|---|---|---|---|---|
| Candidate Care Tips | Oct 18, 2025 | Caoimhe Brannigan-Sato | Three questions to ask before accepting a counteroffer, What to say when a candidate asks about the last person in the role, Why we ask every finalist for a ninety-day plan, Candidate care checklist for the final week before day one | ||
| Compensation Pulse | Feb 18, 2026 | Dariusz Lindenfeld | Compensation Pulse: what chief financial officers earn in mid-size firms, Compensation Pulse: bonus structures for operations directors, Compensation Pulse: pay for finance leaders after a merger, Compensation Pulse: equity offers for mid-market chief technology officers | ||
| Firm Updates | Oct 18, 2022 | Caoimhe Brannigan-Sato | We are moving to a new office on Quillfern Terrace, A note to clients on our references process, Our spring client roundtable: what we heard, Invitation: October client roundtable on succession planning, A thank-you to the clients who joined our roundtable, Welcome to our new research associate | ||
| Leadership Transitions | Apr 18, 2025 | Vesna Achterberg | What a plant manager search taught us about relocation, How we vet a board-ready chief operating officer, Case note: replacing a founder-chief executive in a family business, Case note: the interim leader who became permanent, Nine-month check-ins after a placement | ||
| Roundtable Recaps | Oct 18, 2025 | Vesna Achterberg | What candidates wish clients knew about scheduling | ||
| Search Notes | Oct 18, 2023 | Vesna Achterberg | Search Notes: the spring operations hiring picture, Search Notes: summer hiring and the retained search timeline, Search Notes: autumn planning for leadership hires, Search Notes: year-end hiring freezes and what to do, Search Notes: holiday-season candidate availability, Search Notes: reading a counteroffer from the client side | ||
| Sector Watch | Oct 18, 2024 | Dariusz Lindenfeld | Why finalists withdraw after the second interview, Sector Watch: packaging and logistics leaders on the move, Sector Watch: healthcare administrators and the great reshuffle, Sector Watch: manufacturing leaders and the skills gap, Sector Watch: distribution centre managers and retention, Sector Watch: construction estimators and the wage race, Sector Watch: food processing leaders to watch, Sector Watch: regional hospital system searches |
Channels
4 sample rows · 5 columnsThe places the firm publishes: its own pages, lists and client notes, with how many people each reaches.
| Channel | Kind | Followers or subscribers | Most pieces a week | Where it lives |
|---|---|---|---|---|
| LinkedIn firm page | 6,200 | 5 | birchcombe-fields-search | |
| Insights page on the firm site | 2,300 | 2 | /insights | |
| Search Notes mailing list | 1,840 | 1 | searchnotes list | |
| Direct note to retained clients | 310 | 1 | client partners list |
Also included
- Editorial board
- Monday publishing plan
- Draft due soonReminds the author two days before a draft is due.
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