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Product analytics team

Yarrowdale Terrace Analytics · Product analytics team · Portland, OR

Vesna Yarrow is the analytics lead at Yarrowdale Terrace Analytics, an in-house product analytics team, and she uses this to answer every stakeholder's request and close it the same week.

Software and ITCustomer serviceAgents3 tables · 5 views · 1 form · 2 dimension sets · 1 dashboard · 1 digest · 1 notification · 1 stage rule set · 1 agent
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Request board

Requests
New3
Notification opt-out by age of accountBartholomew Qureshi-LundNew metric
Rerun the churn model with new tenure bandsIngrid Vasquez-AhlbergExperiment readout
Payment method mix by regionEmeka Sutherland-VogelData pull
Assigned7
Daily signups by referral partnerMarisol Prentiss-NakamuraDashboard change
Mobile checkout drop-off by device ageRashid Oyelaran-QuistNew metric
Support first-reply time by planHenrietta Palomo-StrandDashboard change
Duplicate customer records after the CRM syncYuki Ferreira-HollowayData quality issue
Seat expansion revenue waterfallAnneliese Okonjo-MarshNew metric
2 more
Waiting on stakeholder4
Definition of an active workspaceIngrid Vasquez-AhlbergData quality issue
Segment list for the autumn pricing testEmeka Sutherland-VogelData pull
Onboarding survey response weightingLeilani Fairbairn-OseiExperiment readout
Enterprise renewals export for finance reviewKazimierz Boateng-LindqvistData pull
Answered4
Tutorial video watch time versus retentionSaoirse Thackeray-MensahNew metric
Crash-free sessions by app versionBartholomew Qureshi-LundDashboard change
Chat deflection rate after the help center redesignYuki Ferreira-HollowayExperiment readout
Forecast inputs: seats added per monthAnneliese Okonjo-MarshData pull
Closed10
Weekly active accounts by plan tierIngrid Vasquez-AhlbergDashboard change
Trial-to-paid conversion by signup channelIngrid Vasquez-AhlbergNew metric
Failed card retries last quarterTobias Mwangi-CallowayData pull
Refund rate after the annual price changeTobias Mwangi-CallowayExperiment readout
Checklist completion by first-week activityLeilani Fairbairn-OseiDashboard change
5 more

Tables

Requests

28 sample rows · 10 columns

Every ask from a product or finance team, the analyst who owns it and the day the answer is promised.

RequestAsked byKind of requestReceivedAnswer promised byClosed onStatus
Weekly active accounts by plan tierIngrid Vasquez-AhlbergDashboard changeOct 6, 2026Oct 10, 2026Oct 9, 2026Closed
Failed card retries last quarterTobias Mwangi-CallowayData pullOct 7, 2026Oct 10, 2026Oct 9, 2026Closed
Trial-to-paid conversion by signup channelIngrid Vasquez-AhlbergNew metricOct 7, 2026Oct 11, 2026Oct 10, 2026Closed
Checklist completion by first-week activityLeilani Fairbairn-OseiDashboard changeOct 8, 2026Oct 12, 2026Oct 11, 2026Closed
Push permission opt-in on Android 14Rashid Oyelaran-QuistData quality issueOct 9, 2026Oct 12, 2026Oct 11, 2026Closed
Refund rate after the annual price changeTobias Mwangi-CallowayExperiment readoutOct 8, 2026Oct 13, 2026Oct 12, 2026Closed
Ticket volume per thousand active accountsHenrietta Palomo-StrandNew metricOct 9, 2026Oct 13, 2026Oct 12, 2026Closed
Quarter-end revenue by region exportKazimierz Boateng-LindqvistData pullOct 10, 2026Oct 13, 2026Oct 12, 2026Closed
Winback email holdout resultsMarisol Prentiss-NakamuraExperiment readoutOct 10, 2026Oct 15, 2026Oct 14, 2026Closed
Annual plan uptake by countryEmeka Sutherland-VogelData pullOct 11, 2026Oct 15, 2026Oct 14, 2026Closed
Tutorial video watch time versus retentionSaoirse Thackeray-MensahNew metricOct 11, 2026Oct 15, 2026—Answered
Crash-free sessions by app versionBartholomew Qureshi-LundDashboard changeOct 12, 2026Oct 16, 2026—Answered

16 more rows

Stakeholders

12 sample rows · 6 columns

The product managers and finance partners who send the analytics team work, and what each still waits on.

StakeholderTeamJob titleEmailRequests
Anneliese Okonjo-MarshFinanceFP&A manageranneliese.okonjo-marsh@yarrowdaleterracemetricsdesk.comForecast inputs: seats added per month, Seat expansion revenue waterfall
Bartholomew Qureshi-LundMobile appEngineering managerbartholomew.qureshi-lund@yarrowdaleterracemetricsdesk.comCrash-free sessions by app version, Notification opt-out by age of account
Emeka Sutherland-VogelBillingPricing analystemeka.sutherland-vogel@yarrowdaleterracemetricsdesk.comAnnual plan uptake by country, Segment list for the autumn pricing test, Payment method mix by region
Henrietta Palomo-StrandCustomer supportSupport operations managerhenrietta.palomo-strand@yarrowdaleterracemetricsdesk.comTicket volume per thousand active accounts, Support first-reply time by plan
Ingrid Vasquez-AhlbergGrowthGrowth product manageringrid.vasquez-ahlberg@yarrowdaleterracemetricsdesk.comWeekly active accounts by plan tier, Trial-to-paid conversion by signup channel, Definition of an active workspace, Rerun the churn model with new tenure bands
Kazimierz Boateng-LindqvistFinanceFinance partnerkazimierz.boateng-lindqvist@yarrowdaleterracemetricsdesk.comQuarter-end revenue by region export, Enterprise renewals export for finance review
Leilani Fairbairn-OseiOnboardingOnboarding designerleilani.fairbairn-osei@yarrowdaleterracemetricsdesk.comChecklist completion by first-week activity, Onboarding survey response weighting
Marisol Prentiss-NakamuraGrowthLifecycle marketing managermarisol.prentiss-nakamura@yarrowdaleterracemetricsdesk.comWinback email holdout results, Daily signups by referral partner
Rashid Oyelaran-QuistMobile appMobile product managerrashid.oyelaran-quist@yarrowdaleterracemetricsdesk.comPush permission opt-in on Android 14, Mobile checkout drop-off by device age
Saoirse Thackeray-MensahOnboardingCustomer education leadsaoirse.thackeray-mensah@yarrowdaleterracemetricsdesk.comTutorial video watch time versus retention, Time to first project by onboarding path
Tobias Mwangi-CallowayBillingBilling product leadtobias.mwangi-calloway@yarrowdaleterracemetricsdesk.comFailed card retries last quarter, Refund rate after the annual price change, Coupon redemption by cohort
Yuki Ferreira-HollowayCustomer supportSupport tooling leadyuki.ferreira-holloway@yarrowdaleterracemetricsdesk.comChat deflection rate after the help center redesign, Duplicate customer records after the CRM sync

Also included

  • Request boardStage rules
  • Work with analystsDigest
  • Waiting on a stakeholderNotificationPrompts the analytics lead to chase a stakeholder whose reply is holding up a request.

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