Copywriting studio
Westerly Way Words · Copywriting studio · Madison, WI
Jasper Pellegrino is the lead writer at Westerly Way Words, a copywriting studio in Madison, and reads this every Friday to learn which types of assignment pay for the hours they take.
Agencies and creativeReportingDashboards4 tables · 6 views · 2 forms · 1 dimension set · 1 dashboard · 1 drill-down · 1 digest · 1 stage rule set · 1 agent
Use this templateAssignment board
AssignmentsFall race calendar website copy
Tour-day follow-up emails
Holiday release party press release
Integration directory product pages
Volunteer physician case study
Referral program email sequence
Camp stove product pages
Auto loan rate-drop emails
Small-estate probate guide
Dog dental month case study
Tire and tube product pages
Respite stay email sequence
Barrel club website copy
Pricing page rewrite
Walk-in hours press release
Clear aligner explainer page
Hydration pack product descriptions
Small business loan case study
Firm anniversary press release
Rescue partnership case study
Orthodontics new-patient welcome emails
Spring trail collection product pages
Home loan landing page rewrite
Estate planning guide, third edition
Boarding and daycare page copy
Tables
Assignments
40 sample rows · 16 columnsEvery piece of writing the studio has briefed, drafted, delivered or been paid for, with its fee, its length and the time it took.
| Assignment | Assignment number | Client | Type of assignment | Status | Rate card line | Writer |
|---|---|---|---|---|---|---|
| Fall race calendar website copy | AS-26-336 | Corbel Street Cycles | Website page copy | Isadora Whitcliffe | ||
| Holiday release party press release | AS-26-338 | Quill and Anvil Brewing | Press release with one revision | Isadora Whitcliffe | ||
| Integration directory product pages | AS-26-339 | Larkmoor Software | Product description | Jasper Pellegrino | ||
| Tour-day follow-up emails | AS-26-337 | Sunbarrow Senior Living | Email sequence, up to five emails | Jasper Pellegrino | ||
| Volunteer physician case study | AS-26-340 | Eastgate Community Clinic | Case study, one subject | Bram Costigan-Lowe | ||
| Small-estate probate guide | AS-26-334 | Tillman and Oyelaran Law | Brand voice guide | Jasper Pellegrino | ||
| Dog dental month case study | AS-26-335 | Fernhollow Pet Hospital | Case study, one subject | Bram Costigan-Lowe | ||
| Camp stove product pages | AS-26-332 | Pinecrest Outdoor Supply | Product description | Isadora Whitcliffe | ||
| Referral program email sequence | AS-26-331 | Halverson Ridge Orthodontics | Email sequence, up to five emails | Isadora Whitcliffe | ||
| Auto loan rate-drop emails | AS-26-333 | Meridian Cooperative Credit Union | Email sequence, up to five emails | Jasper Pellegrino | ||
| Walk-in hours press release | AS-26-330 | Eastgate Community Clinic | Press release with one revision | Bram Costigan-Lowe | ||
| Pricing page rewrite | AS-26-329 | Larkmoor Software | Website page copy | Isadora Whitcliffe |
Clients
10 sample rows · 8 columnsThe practices, shops and firms the studio writes for.
| Client | Kind of business | Phone | Client since | Assignments | |
|---|---|---|---|---|---|
| Corbel Street Cycles | (608) 555-0156 | owner@clients.westerlywaywordsmail.net | Apr 18, 2025 | Frame-sale announcement, Gravel race sponsor release, Tire and tube product pages, Fall race calendar website copy | |
| Eastgate Community Clinic | (608) 555-0160 | outreach@clients.westerlywaywordsmail.net | Jan 18, 2026 | Flu season clinic announcement, Community clinic voice guide, Walk-in hours press release, Volunteer physician case study | |
| Fernhollow Pet Hospital | (608) 555-0155 | practice.manager@clients.westerlywaywordsmail.net | Oct 18, 2024 | Boarding and daycare page copy, Vaccination reminder emails, Rescue partnership case study, Dog dental month case study | |
| Halverson Ridge Orthodontics | (608) 555-0151 | front.desk@clients.westerlywaywordsmail.net | Oct 18, 2023 | Orthodontics new-patient welcome emails, Orthodontics before-and-after case study, Clear aligner explainer page, Referral program email sequence | |
| Larkmoor Software | (608) 555-0159 | growth@clients.westerlywaywordsmail.net | Aug 18, 2025 | Release notes voice guide, Onboarding tour email series, Pricing page rewrite, Integration directory product pages | |
| Meridian Cooperative Credit Union | (608) 555-0153 | communications@clients.westerlywaywordsmail.net | Oct 18, 2024 | Home loan landing page rewrite, Credit union member newsletter series, Small business loan case study, Auto loan rate-drop emails | |
| Pinecrest Outdoor Supply | (608) 555-0152 | marketing@clients.westerlywaywordsmail.net | Oct 18, 2022 | Spring trail collection product pages, Winter boot product pages, Hydration pack product descriptions, Camp stove product pages | |
| Quill and Anvil Brewing | (608) 555-0158 | taproom@clients.westerlywaywordsmail.net | Feb 18, 2025 | Taproom opening-week emails, Seasonal can label descriptions, Barrel club website copy, Holiday release party press release | |
| Sunbarrow Senior Living | (608) 555-0157 | admissions@clients.westerlywaywordsmail.net | Oct 18, 2023 | Memory care family story, Assisted living tour page, Respite stay email sequence, Tour-day follow-up emails | |
| Tillman and Oyelaran Law | (608) 555-0154 | office.manager@clients.westerlywaywordsmail.net | Oct 18, 2021 | Estate planning guide, third edition, Trusts and wills service pages, Firm anniversary press release, Small-estate probate guide |
Rate card
7 sample rows · 6 columnsWhat the studio charges for each kind of piece, per page, per item, flat or by the hour.
| Service | Type of assignment | Charged | Price | Assignments quoted from it |
|---|---|---|---|---|
| Brand voice guide | $3,400 | Estate planning guide, third edition, Release notes voice guide, Community clinic voice guide, Small-estate probate guide | ||
| Email sequence, up to five emails | $1,150 | Orthodontics new-patient welcome emails, Taproom opening-week emails, Credit union member newsletter series, Vaccination reminder emails, Onboarding tour email series, Respite stay email sequence, Referral program email sequence, Auto loan rate-drop emails, Tour-day follow-up emails | ||
| Case study, one subject | $950 | Memory care family story, Orthodontics before-and-after case study, Small business loan case study, Rescue partnership case study, Dog dental month case study, Volunteer physician case study | ||
| Press release with one revision | $520 | Frame-sale announcement, Flu season clinic announcement, Gravel race sponsor release, Firm anniversary press release, Walk-in hours press release, Holiday release party press release | ||
| Website page copy | $380 | Home loan landing page rewrite, Boarding and daycare page copy, Trusts and wills service pages, Assisted living tour page, Clear aligner explainer page, Barrel club website copy, Pricing page rewrite, Fall race calendar website copy | ||
| Edit and proof | $85 | |||
| Product description | $34 | Spring trail collection product pages, Winter boot product pages, Seasonal can label descriptions, Hydration pack product descriptions, Tire and tube product pages, Camp stove product pages, Integration directory product pages |
Also included
- Week by type of assignment
- Assignment board
- Pieces in review
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