DTC e-commerce brand
Orchardine Hill Goods · DTC e-commerce brand · Hood River, OR
Ziva Paddington is the operations lead at Orchardine Hill Goods, a small direct-to-consumer orchard brand, and she lines up its emails, posts and pins on a steady schedule and sees which ones actually sold product.
RetailContentGallery4 tables · 6 views · 1 form · 1 dimension set · 1 dashboard · 1 notification · 1 stage rule set · 1 agent
Use this templatePhoto wall
Posts and newslettersW
What is inside the harvest gift box
W
Why we pour the balm by hand
H
Hand balm for harvest hands
A
A morning with the new mug
M
Mugs are back: the orchard-glaze mug
T
The last picking of the season
A
Apple butter on the family table
H
How we pack a gift box
Tables
Posts and newsletters
28 sample rows · 13 columnsEvery email, post and pin the brand plans: the product it shows, its photo, where it stands and what it sold.
| Headline | Campaign | Featured product | Stage | Runs as | Written by | Aim to send by |
|---|---|---|---|---|---|---|
| Apple butter on a holiday table | Gift season | Apple butter jar | Bertrand Lindgren-Hale | Oct 23, 2026 | ||
| Last day to order a gift box for December shipping | Gift season | Harvest gift box | Ziva Paddington | Oct 25, 2026 | ||
| A mug for the person who has everything | Mug restock | Orchard-glaze mug | Bertrand Lindgren-Hale | Oct 27, 2026 | ||
| Cider syrup for hot drinks | Gift season | Cider syrup | Bertrand Lindgren-Hale | Oct 28, 2026 | ||
| Hand balm in a stocking | Gift season | Orchard hand balm | Marguerite Ostrander-Voss | Oct 30, 2026 | ||
| Dried apple rings for a cheese board | Gift season | Dried apple rings | Marguerite Ostrander-Voss | Nov 1, 2026 | ||
| Meet the family who runs the orchard | Gift season | — | Ziva Paddington | Nov 3, 2026 | ||
| Mug care and the glaze story | Mug restock | Orchard-glaze mug | Ziva Paddington | Nov 7, 2026 | ||
| Spring blossom box preview | Spring blossom box | Harvest gift box | Ziva Paddington | Dec 2, 2026 | ||
| What the orchard looks like in bloom | Spring blossom box | — | Bertrand Lindgren-Hale | Dec 7, 2026 | ||
| Apple butter recipes for spring brunch | Spring blossom box | Apple butter jar | Marguerite Ostrander-Voss | Dec 12, 2026 | ||
| Meet the cider syrup | Cider syrup launch | Cider syrup | Ziva Paddington | — |
Campaigns
5 sample rows · 6 columnsThe seasonal pushes the posts belong to, each with its run dates.
| Campaign | Starts | Ends | State | Posts |
|---|---|---|---|---|
| Cider syrup launch | Jun 20, 2026 | Jul 30, 2026 | Meet the cider syrup, Pressing day at the orchard, Cider syrup on a Sunday breakfast table | |
| Harvest week | Aug 9, 2026 | Sep 8, 2026 | Harvest week starts Monday, How we pack a gift box, Apple butter on the family table, The last picking of the season | |
| Mug restock | Sep 3, 2026 | Oct 28, 2026 | Mugs are back: the orchard-glaze mug, A morning with the new mug, A mug for the person who has everything, Mug care and the glaze story, Seconds sale: mugs with small flaws | |
| Gift season | Sep 28, 2026 | Dec 17, 2026 | Hand balm for harvest hands, Why we pour the balm by hand, What is inside the harvest gift box, Last day to order a gift box for December shipping, Apple butter on a holiday table, Hand balm in a stocking, Cider syrup for hot drinks, Dried apple rings for a cheese board, Meet the family who runs the orchard, Wholesale for cafes, A balm refill program | |
| Spring blossom box | Nov 27, 2026 | Jan 26, 2027 | Spring blossom box preview, What the orchard looks like in bloom, Apple butter recipes for spring brunch, Cider syrup in cocktails, Orchard tours in the fall |
Products
6 sample rows · 7 columnsWhat the brand sells, its price and stock, and how much its posts have sold.
| Product | SKU | Price | Availability | On hand | Posts |
|---|---|---|---|---|---|
| Apple butter jar | ORH-101 | $14 | 420 | Apple butter on the family table, Apple butter on a holiday table, Apple butter recipes for spring brunch | |
| Cider syrup | ORH-102 | $18 | 260 | Meet the cider syrup, Pressing day at the orchard, Cider syrup on a Sunday breakfast table, Cider syrup for hot drinks, Cider syrup in cocktails | |
| Dried apple rings | ORH-106 | $9 | 0 | The last picking of the season, Dried apple rings for a cheese board | |
| Harvest gift box | ORH-105 | $48 | 95 | Harvest week starts Monday, How we pack a gift box, What is inside the harvest gift box, Last day to order a gift box for December shipping, Spring blossom box preview | |
| Orchard hand balm | ORH-104 | $16 | 180 | Hand balm for harvest hands, Why we pour the balm by hand, Hand balm in a stocking, A balm refill program | |
| Orchard-glaze mug | ORH-103 | $26 | 35 | Mugs are back: the orchard-glaze mug, A morning with the new mug, A mug for the person who has everything, Mug care and the glaze story, Seconds sale: mugs with small flaws |
Also included
- Post board
- Send day tomorrowGives Ziva a heads-up the day before a post's send-by date.
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