Roofing contractor
Yarrowdale Way Roofing · Roofing contractor · Roanoke, VA
Desmond Abernathy-Kole is the sales manager at Yarrowdale Way Roofing, a residential roofing company near Roanoke, and plans every Facebook post, Instagram photo and newsletter item on one wall of pictures, so the crew's work goes out on a steady schedule.
Construction and tradesContentGallery4 tables · 6 views · 1 form · 1 dashboard · 1 digest · 1 stage rule set · 1 agent
Use this templateContent wall
Content calendarH
Hartwell Pike gets a new roof
F
Five signs a hailstorm hurt your roof
P
Pennyroyal Court: before and after
W
Why we photograph every job
M
Mill Race Lane membrane story
C
Clean gutters, longer roof life
T
Tansy Ridge reroof wrapped
A
Attic fans: do you need one?
Tables
Content calendar
27 sample rows · 15 columnsEvery post and newsletter item from idea to published, with its picture, channel, date and what it brought in.
| Post | Kind | Channel | Status | Publish on | Campaign | Roofing job |
|---|---|---|---|---|---|---|
| Warm roofs, cold attics | Dec 17, 2026 | Winter ice dam watch | — | |||
| Our winter emergency crew | Dec 5, 2026 | Winter ice dam watch | — | |||
| Ice dam damage, before and after | Nov 28, 2026 | Winter ice dam watch | — | |||
| Winter roof checklist | Nov 21, 2026 | Winter ice dam watch | — | |||
| Snow load: when to worry | Nov 14, 2026 | Winter ice dam watch | — | |||
| Spot an ice dam from the driveway | Nov 9, 2026 | Winter ice dam watch | — | |||
| Referral thank-you: the year in review | Nov 6, 2026 | Referral thank-you | — | |||
| Roof inspection: what to expect | Oct 28, 2026 | Gutter and attic tune-ups | — | |||
| Neighbors who sent neighbors | Oct 24, 2026 | Referral thank-you | — | |||
| Sorrel Hill flashing fix | Oct 21, 2026 | Referral thank-you | Sorrel Hill Road chimney flashing | |||
| Meet crew lead Anselmo and his ladder | Oct 16, 2026 | Referral thank-you | — | |||
| Dovecote Lane reroof wrapped | Oct 12, 2026 | Referral thank-you | Dovecote Lane reroof |
Campaigns
4 sample rows · 9 columnsThe themes the posts are planned around, with their dates and the result each one is after.
| Campaign | Theme | Goal | Status | Starts | Ends | Posts |
|---|---|---|---|---|---|---|
| Hail season check-ups | Free roof inspections after spring storms. | May 21, 2026 | Jul 15, 2026 | Hartwell Pike gets a new roof, Five signs a hailstorm hurt your roof, Pennyroyal Court: before and after, Why we photograph every job | ||
| Gutter and attic tune-ups | Pairing roof care with gutters and attic ventilation. | Sep 6, 2026 | Nov 12, 2026 | Mill Race Lane membrane story, Clean gutters, longer roof life, Tansy Ridge reroof wrapped, Attic fans: do you need one?, Metal accents on Old Orchard Drive, Free attic check offer, Roof inspection: what to expect | ||
| Referral thank-you | Showing neighbors the homes our customers sent us to. | Sep 27, 2026 | Nov 22, 2026 | The Alvarado family reroof, in their words, Dovecote Lane reroof wrapped, Meet crew lead Anselmo and his ladder, Sorrel Hill flashing fix, Neighbors who sent neighbors, Referral thank-you: the year in review | ||
| Winter ice dam watch | Helping homeowners spot ice dams before they leak. | Nov 7, 2026 | Jan 16, 2027 | Spot an ice dam from the driveway, Winter roof checklist, Snow load: when to worry, Ice dam damage, before and after, Our winter emergency crew, Warm roofs, cold attics |
Roofing jobs
10 sample rows · 7 columnsFinished jobs the crew can tell a story about, with the roof type and whether the customer is happy to share photos.
| Job | City | Roof type | Roof size | Finished | Photos can be shared | Posts |
|---|---|---|---|---|---|---|
| Sorrel Hill Road chimney flashing | Daleville | 6 | Oct 6, 2026 | Yes | Sorrel Hill flashing fix | |
| Dovecote Lane reroof | Roanoke | 30 | Sep 18, 2026 | Yes | Dovecote Lane reroof wrapped | |
| Old Orchard Drive metal accent roof | Vinton | 16 | Aug 29, 2026 | Yes | Metal accents on Old Orchard Drive | |
| Gannet Row storm damage repair | Salem | 11 | Aug 9, 2026 | Yes | Tansy Ridge reroof wrapped | |
| Tansy Ridge Road reroof | Cave Spring | 36 | Jul 20, 2026 | Yes | ||
| Mill Race Lane flat roof membrane | Roanoke | 14 | Jun 22, 2026 | No | Mill Race Lane membrane story | |
| Pennyroyal Court tear-off and reroof | Daleville | 24 | Jun 5, 2026 | Yes | Pennyroyal Court: before and after | |
| Larkin Hollow slate repair | Roanoke | 9 | May 11, 2026 | Yes | Hartwell Pike gets a new roof | |
| Cinder Brook Road metal roof | Vinton | 28 | May 1, 2026 | Yes | ||
| Hartwell Pike full reroof | Salem | 32 | Apr 11, 2026 | Yes |
Also included
- Post stages
- Posts going out soon
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